Online Marketing News Blog

March 29, 2019

What is Breadcrumb Navigation, and Does it Actually Work?

In web design, the goal is to make a website as simple as possible for users. Many times, that boils down to the site’s navigation. Users appreciate when they are able to quickly find what they’re looking…

March 27, 2019

Surprising Social Media Marketing Statistics Everyone Should Know

If you are like us, you probably spend a decent amount of time on social media. You might even think of yourself as an expert. But, do you really know as much as you think you know?…

March 25, 2019

Digital Marketing

How to Use a Business Case Study to your Advantage

These days, it’s rare for someone to even go to lunch without first seeking recommendations or online reviews. Actually, many companies pursue customer testimonials, which sometimes include case studies. Consumers use a business case study to learn…

March 22, 2019

Content Marketing

Paid Content is now a Pivotal Part of Business Promotion

It’s common for a small business owner to try digital marketing on their own at first. More often than not, they post for a while on Facebook and then quickly lose momentum. Feeling frustrated, they often quit,…

March 20, 2019

Web Design

3 Essential UX Web Design Trends that will Shape 2019

Just like any other product or service, a brand’s website should be built for the benefit of the user. When a website is too complex, confusing or hard to use, a brand will lose their audience’s attention,…

March 19, 2019

Advertising, Digital Marketing, Google

Google Ads Bidding has Made the Move to First Price Auctions

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t costing you more…

March 18, 2019

General

SEO Writing Elevates your Website to the Next Level

No company reaches the first page of a search engine by accident. To get picked up by Google’s advanced algorithm, your website must have high quality SEO writing. This proven inbound marketing strategy has helped countless companies…

March 15, 2019

Why Social Selling is Actually a Smart Sales Solution

Since cold calling is dead and gone, marketers and advertisers have begun to explore new avenues for finding and reaching out to prospects. In fact, one of the most popular methods right now is called social selling.…

March 13, 2019

Web Design

What you’re Missing if you don’t have a Mobile Website

Mobile websites are not really an option anymore. They are a necessity. Those who choose not to upgrade risk losing out visits from the more than three-quarters of Americans who now own a smartphone. Whether you are…

March 11, 2019

Digital Marketing

How an Integrated Marketing Campaign Appeals to Users

When it comes to promoting your company, you have to position your message where your audience will see it. However, these days, a simple email just won’t cut it. Brands must create unified, cohesive content and messaging…

What is Breadcrumb Navigation, and Does it Actually Work?

How to Use a Business Case Study to your Advantage

Paid Content is now a Pivotal Part of Business Promotion

3 Essential UX Web Design Trends that will Shape 2019

Google Ads Bidding has Made the Move to First Price Auctions

SEO Writing Elevates your Website to the Next Level

What you’re Missing if you don’t have a Mobile Website

How an Integrated Marketing Campaign Appeals to Users

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