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one page website
April 5, 2019
Web Design

3 Signs your Business needs more than a One Page Website

As a first step to get on the internet, your business may have started with a one page website. Although it’s always valuable to have an online presence, a one pager has drawbacks. A larger, more user-friendly…
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Social Media Reach
April 3, 2019
Social Media Marketing

Declining Organic Social Media Reach: What to Do about It

In order to truly succeed on social media, you need more people to see your posts. However, if you’re not looking to spend big, organic reach is your best option. This refers to reach with no spending…
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april fools pranks
April 1, 2019
Digital Marketing

7 April Fools Pranks that Caught the Internet Off-Guard

April Fools Day is no joke for media-savvy American corporations. Brands, like Google and Burger King, now launch April Fools pranks on social media every year. While these fake announcements can range from the cute to the…
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Breadcrumb Navigation
March 29, 2019
Web Design

What is Breadcrumb Navigation, and Does it Actually Work?

In web design, the goal is to make a website as simple as possible for users. Many times, that boils down to the site’s navigation. Users appreciate when they are able to quickly find what they’re looking…
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social media marketing statistics
March 27, 2019
Social Media Marketing

Surprising Social Media Marketing Statistics Everyone Should Know

If you are like us, you probably spend a decent amount of time on social media. You might even think of yourself as an expert. But, do you really know as much as you think you know?…
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Business Case Study
March 25, 2019
Digital Marketing

How to Use a Business Case Study to your Advantage

These days, it’s rare for someone to even go to lunch without first seeking recommendations or online reviews. Actually, many companies pursue customer testimonials, which sometimes include case studies. Consumers use a business case study to learn…
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paid content
March 22, 2019
Content Marketing

Paid Content is now a Pivotal Part of Business Promotion

It’s common for a small business owner to try digital marketing on their own at first. More often than not, they post for a while on Facebook and then quickly lose momentum. Feeling frustrated, they often quit,…
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UX Web Design
March 20, 2019
Web Design

3 Essential UX Web Design Trends that will Shape 2019

Just like any other product or service, a brand’s website should be built for the benefit of the user. When a website is too complex, confusing or hard to use, a brand will lose their audience’s attention,…
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google ads bidding first price auction
March 19, 2019
Advertising, Digital Marketing, Google

Google Ads Bidding has Made the Move to First Price Auctions

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t costing you more…
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seo writing
March 18, 2019
General

SEO Writing Elevates your Website to the Next Level

No company reaches the first page of a search engine by accident. To get picked up by Google’s advanced algorithm, your website must have high quality SEO writing. This proven inbound marketing strategy has helped countless companies…
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