Online Marketing News Blog

August 1, 2018

Social Media Influencers: How to Spot a Fraud

Increasingly, businesses are choosing to work with social media influencers who have the ability to send messages to large, engaged followings in a niche for a nominal fee. Sound almost too good to be true, right? Maybe,…

July 30, 2018

Digital Marketing

4 Nonprofit Marketing Campaigns Done the Right Way

For years, visual storytelling has been the primary method for nonprofits to get their message across. Philanthropic organizations utilize it to communicate their purpose and trigger emotions. Oftentimes, their overarching goal is as simple as raising donations…

July 27, 2018

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Is Foursquare for Business Still a Thing?

Remember Foursquare, the once-popular social network where users could “check in” to their locations for all their friends to see? Many people have memories of Foursquare’s dominance a few years back, while others have no idea what…

July 25, 2018

Web Design

4 Glaring Signs that a Website Redesign is Necessary

Unfortunately, some businesses don’t put much effort into their websites. As a result, many of them are poorly designed and provide a subpar user experience. However, with the right strategy and a proper website redesign, you can…

July 23, 2018

Social Media and SEO: Does one Influence the other?

Social media and SEO are kind of like the ham and egg of digital marketing. Typically, blogs are optimized and posted on social platforms. Although one might assume the success of these services is tied together, they…

July 20, 2018

Search Engine Optimization

How Adwords Callout Extensions Promote your Unique Benefits

Callout extensions are one of the best ways to display exclusive offers alongside your advertisements in Google Search. Basically, they allow you to add more text that can highlight specific offers, like discounts or free shipping. In…

July 18, 2018

Blogging

How to Find Things to Blog about Quickly and Easily

There’s a lot more to professional blogging than meets the eye. Its success is dependent on careful planning. One of the first steps to creating a blog is brainstorming topics for editorial content calendars. To help you…

July 16, 2018

, , Twitter

What the Recent Twitter Followers Purge Means for Businesses

Twitter is starting to cleanse itself of “locked” accounts by removing them from people’s total follower counts. In other words, you may have recently lost a bunch of Twitter followers. This is what you should know going…

July 13, 2018

Content Marketing

Is it Finally Time to Update your Website Content Strategy?

The times they are a changin’. As search engine algorithms become more sophisticated, content marketing has become about much more than long-tail keywords. Now, every digital marketer must ask the question, “is it time to update our…

July 11, 2018

Advertising

5 Memorable Product Placement Moments in Movies

Product placement in movies is a funny thing. Very rarely is it subtle—it’s usually directly in the frame, impossible to miss. However, sometimes that incredible cheesiness is what makes it memorable, whether it’s done poorly or well.…

4 Nonprofit Marketing Campaigns Done the Right Way

4 Glaring Signs that a Website Redesign is Necessary

How Adwords Callout Extensions Promote your Unique Benefits

How to Find Things to Blog about Quickly and Easily

Is it Finally Time to Update your Website Content Strategy?

5 Memorable Product Placement Moments in Movies

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