Online Marketing News Blog

July 25, 2018

4 Glaring Signs that a Website Redesign is Necessary

Unfortunately, some businesses don’t put much effort into their websites. As a result, many of them are poorly designed and provide a subpar user experience. However, with the right strategy and a proper website redesign, you can…

July 23, 2018

Social Media and SEO: Does one Influence the other?

Social media and SEO are kind of like the ham and egg of digital marketing. Typically, blogs are optimized and posted on social platforms. Although one might assume the success of these services is tied together, they…

July 20, 2018

Search Engine Optimization

How Adwords Callout Extensions Promote your Unique Benefits

Callout extensions are one of the best ways to display exclusive offers alongside your advertisements in Google Search. Basically, they allow you to add more text that can highlight specific offers, like discounts or free shipping. In…

July 18, 2018

Blogging

How to Find Things to Blog about Quickly and Easily

There’s a lot more to professional blogging than meets the eye. Its success is dependent on careful planning. One of the first steps to creating a blog is brainstorming topics for editorial content calendars. To help you…

July 16, 2018

, , Twitter

What the Recent Twitter Followers Purge Means for Businesses

Twitter is starting to cleanse itself of “locked” accounts by removing them from people’s total follower counts. In other words, you may have recently lost a bunch of Twitter followers. This is what you should know going…

July 13, 2018

Content Marketing

Is it Finally Time to Update your Content Strategy?

The times they are a changin’. As search engine algorithms become more sophisticated, content marketing has become about much more than long-tail keywords. Now, every digital marketer must ask the question, “is it time to update our…

July 11, 2018

Advertising

5 Memorable Product Placement Moments in Movies

Product placement in movies is a funny thing. Very rarely is it subtle—it’s usually directly in the frame, impossible to miss. However, sometimes that incredible cheesiness is what makes it memorable, whether it’s done poorly or well.…

July 9, 2018

Advertising

The Most Creative Movie Advertisement Campaigns in History

Every year, Hollywood spends millions of dollars producing big-budget movies for public consumption. However, getting them made is only half of the battle. The real challenge is having to sell tickets to movie-goers, so the film makes…

July 6, 2018

Digital Marketing

3 Viral Marketing Campaigns with Important Lessons

There’s no magic formula for going viral online. What we can do, however, is look at past viral marketing campaigns and tease out what made them so special. (more…)

July 5, 2018

Advertising

How World Cup Sponsors can Elevate their Brand Globally

If you’ve been following the news, then you know that we’re currently in the midst of the 2018 World Cup, the biggest sporting event on the planet. Thirty-two countries have gathered in Russia to see who has…

4 Glaring Signs that a Website Redesign is Necessary

How Adwords Callout Extensions Promote your Unique Benefits

How to Find Things to Blog about Quickly and Easily

Is it Finally Time to Update your Content Strategy?

5 Memorable Product Placement Moments in Movies

The Most Creative Movie Advertisement Campaigns in History

3 Viral Marketing Campaigns with Important Lessons

How World Cup Sponsors can Elevate their Brand Globally

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