Online Marketing News Blog

December 4, 2017

Advertising, Branding, Digital Marketing, Email Marketing, Industry,

How to Scale a Festive Christmas Advertising Campaign

Around this time of year, everyone seems to be caught up in the festive, holiday spirit. Many businesses don’t realize, however, that this is an excellent opportunity to fuse branding and marketing with traditional Christmas advertising strategies.…

December 1, 2017

, , Twitter

Will the new Twitter Character Limit Help or Hurt Marketing?

Twitter, which famously forced brevity on the social media world, is abandoning its signature feature. Introduced in September, the new Twitter character limit gives every user double the space to sound off. The drastic change was met…

November 27, 2017

Content Marketing, Inbound Marketing

What Business Owners should know about Affiliate Marketing

Upon searching the internet for “affiliate marketing,” you’ll mainly find blogs and articles written by actual affiliate marketers, for people who want to break into the industry. Not many are specifically intended for businesses owners looking into…

November 24, 2017

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America’s Best Sports Social Media Campaigns

Whether you follow your favorite player or your local team, social media is the place to get close to the action. From Snapchat takeovers to inventive hashtags, sports content is now more immediate and personal than ever…

November 22, 2017

Advertising, Digital Marketing, Industry, Responsive Web Design

What to Expect from the Future of Web Advertising

The global tech revolution is beginning to make significant waves in the advertising industry. With new technologies and innovations being introduced on a daily basis, it can be difficult to determine their immediate effects on advertising and…

November 20, 2017

Search Engine Optimization

What is a Meta Description, and why is it so Important for SEO?

Meta descriptions are an aspect of search engine optimization that often go overlooked. Webpages that fail to include them may fall behind in search rankings, even if they’re otherwise well-optimized. But what is a meta description, and…

November 17, 2017

Inbound Marketing, ,

5 Lessons we Learned from Watching Viral Marketing Campaigns Unfold

Things on the internet basically go viral because of a snowball effect: someone sees something they enjoy, then they share it. Then, some of their friends see it and share it, and so on and so forth.…

November 15, 2017

Instagram,

How to make the Instagram Algorithm Work for You

The Instagram algorithm is basically what determines which posts appear in your feed. Instead displaying new content in reverse chronological order, the algorithm allows you to “see the moments you care about first.” (more…)

November 13, 2017

Digital Marketing, Inbound Marketing

Marketing to Millennials: what Brands get Wrong

Like so many generations before them, millennials are often portrayed with sweeping generalizations that don’t reflect who they truly are. Businesses who buy into these oversimplifications have a tough time marketing to millennials. Here are some common…

November 10, 2017

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5 Failed Social Media Platforms (and how they went Wrong)

Do you remember Friendster, Ping or Orkut? Probably not. Unlike Facebook, these social media platforms failed to stand the test of time. While they may be long gone, they have left a lasting impression on the history…

What Business Owners should know about Affiliate Marketing

What to Expect from the Future of Web Advertising

What is a Meta Description, and why is it so Important for SEO?

Marketing to Millennials: what Brands get Wrong

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