Online Marketing News Blog

August 28, 2017

Digital Marketing, Geo Marketing, Google, Industry

Encouraging Google Reviews to Climb Local Search Rankings

Google is an incredibly useful resource for companies looking to make a name for themselves with standard digital marketing practices. However, basic search engine result pages aren’t the only place where marketers should be focusing their attention.…

August 25, 2017

Email Marketing

The Dos and Don’ts of Email Marketing

Email marketing is and probably always will be one of the most effective ways to reach your target audience. But, it’s more complicated than it may appear. They are many written and unwritten rules to learn. In…

August 23, 2017

Geo Marketing, Search Engine Optimization,

Why your Company needs a Google My Business Listing

A Google My Business (GMB) listing is unquestionably essential for any company that wants to gain ground in local SEO rankings and build its digital presence. However, it has quite a few bells and whistles, making it…

August 21, 2017

Instagram, ,

Instagram for Business: Easy Marketing Tips

Using Instagram for business is a seriously effective, yet also fun way to bring your company’s brand identity to life. In this blog, we’ll share with you a couple of easy, actionable tips to improve your Instagram…

August 18, 2017

Digital Marketing, Industry, ,

How to Get the Most Out of your B2B Social Media Strategy

It’s hard to promote your business these days without having some sort of social media presence. However, among the companies with a social media strategy, many are B2B, or business-to-business, oriented. Unfortunately though, some of them are…

August 16, 2017

General

Is Direct Marketing Really Dead?

Obviously, most modern-day businesses conduct their marketing and advertising almost exclusively through digital mediums, including us. But that doesn’t mean we’re in favor of killing off traditional marketing methods entirely. Case in point: direct marketing. (more…)

August 14, 2017

Digital Marketing, Inbound Marketing, Sales

What is a Chatbot, and how can it Improve my Website?

Websites that generate the most leads today offer much more than a simple, static interface. Businesses are now increasing their conversion rates by adding interactive features, like chatbots, which enhance the brand user experience. Despite the popularity…

August 11, 2017

Digital Marketing, Responsive Web Design, Search Engine Optimization, Web Design

Behind the Scenes of What Goes on Before a Website Launch

A website is one of the most integral components of the global digital marketing landscape. First of all, it serves as the focal point of your company’s online presence. That’s why it’s important to familiarize yourself with…

August 9, 2017

Inbound Marketing, Search Engine Optimization

How Competitor Research Sets the Stage for an SEO Campaign

Competitor research is the backbone of any successful SEO campaign. It helps create a clear, cohesive strategy that will improve your organic search traffic. This ongoing process is also an effective way to develop a deeper understanding…

August 7, 2017

Advertising, Branding, Digital Marketing, Rebranding

How to Rebrand your Marketing Materials

After establishing a fresh new logo, tagline and possibly even name for your business, your work is not yet finished. You still have marketing materials, both digital and physical, to revamp. We’ll explain how to rebrand them…

Encouraging Google Reviews to Climb Local Search Rankings

The Dos and Don’ts of Email Marketing

Is Direct Marketing Really Dead?

What is a Chatbot, and how can it Improve my Website?

Behind the Scenes of What Goes on Before a Website Launch

How Competitor Research Sets the Stage for an SEO Campaign

How to Rebrand your Marketing Materials

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