Online Marketing News Blog

May 17, 2017

Blogging, Content Marketing, Inbound Marketing,

How Concise Content Writing Can Transform Boring Businesses

It’s no secret that great content writing is an essential function of all companies using an inbound marketing strategy. However, it isn’t always the easiest task to find content opportunities for non-creative industries like insurance or accounting,…

May 15, 2017

Advertising, Branding, Digital Marketing, Inbound Marketing

4 Common Brand Marketing Misconceptions, Debunked

Nowadays, many businesses have terrible misconceptions about what marketing even is. The reasons why there’s so much confusion surrounding the marketing world vary, but we’ve met plenty of clients who had no idea where to begin when…

May 12, 2017

Branding, Digital Marketing

How Socially Responsible Marketing is Influencing Consumers

Nowadays, it’s not enough for a company to rely solely on their products or services to produce sales. Consumers, specifically millenials, are starting to pay close attention to the ways that businesses use their values for altruism.…

May 10, 2017

Industry, Long Island

What is the Bethpage Best of Long Island?

Every year, the Bethpage Best of Long Island awards recognize outstanding businesses and organizations for all the good work they do serving Nassau and Suffolk counties. The winners of the competition — which is sponsored by the…

May 8, 2017

Branding, Content Marketing,

How a Style Guide can Help Focus your Branding Efforts

If you’re actively marketing your company across multiple platforms, it can sometimes be difficult to stay consistent with all of your messaging and visuals. It’s essential that no matter what content you produce, it always follows the…

May 5, 2017

Branding, Digital Marketing, Inbound Marketing,

The State of Influencer Marketing and its Effect on Branding

Influencer marketing involves putting your product or service in the hands of an industry thought leader or popular personality in an attempt to boost your social proof. Companies use these individuals to promote positive associations with their…

May 3, 2017

Digital Marketing, Inbound Marketing, Industry

How to Conduct a SWOT Analysis of your Marketing Efforts

When you conduct a SWOT analysis of your business’ marketing efforts, you’re closely examining its strengths, weaknesses, opportunities and threats (hence the acronym “SWOT”). In other words, you’re taking a hard, honest look at its performance, and…

May 1, 2017

Facebook,

Why Business Facebook Likes Don’t Count as Much Anymore

Everybody strives to get as many Facebook likes as they can. But, as the social media network continues to alter its strategy, the amount of fans on your business page doesn’t mean nearly as much as it…

April 28, 2017

Advertising, Branding, Industry

Our Favorite Advertising Campaigns of 2017 (so far)

So far, 2017 has seen its fair share of popular advertising campaigns. From comedians ruminating on realness inside a burrito to a modern day re-creation of an iconic ‘80s film, several of these campaigns instantly caught our…

April 26, 2017

Branding, Digital Marketing, Inbound Marketing, Industry

How to Cook up a Marketing Plan from Scratch

After coming up with a solid business approach, a sound marketing plan is the next logical step for determining the methods you will use to achieve your goals. This plan is centered around the strategy of attracting…

4 Common Brand Marketing Misconceptions, Debunked

What is the Bethpage Best of Long Island?

How to Conduct a SWOT Analysis of your Marketing Efforts

Our Favorite Advertising Campaigns of 2017 (so far)

How to Cook up a Marketing Plan from Scratch

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