Online Marketing News Blog

November 23, 2016

Blogging, Content Marketing, Inbound Marketing, Lead Generation

Why and When Should I use Gated Content for Lead Generation?

Across the Internet, inbound marketing blogs publish free content to improve lead generation. While this practice can be very effective, there also is a time and a place for using gated content. (more…)

November 21, 2016

Inbound Marketing, Industry, Sales

Real World Customer Retention Strategies that Actually Work

Companies spend so much time and effort on acquiring new customers that sometimes they unintentionally neglect the old ones. Studies and reports have found that customer retention is much more conducive to a higher return on investment…

November 18, 2016

Content Marketing, Digital Marketing, Inbound Marketing, Industry

Don’t Let your Content Strategy Get Stuck in a Niche

Marketing pros specialize in writing about content strategy. They blog about everything from search engine optimization to conversion rates, but seldom leave this niche. As they preach to choir, marketers may wonder why their content is stale…

November 16, 2016

Digital Marketing, Inbound Marketing, Industry

7 Holiday Business Trends Every Marketer Needs to Know

If you went into basically any retail location the day after Halloween, you’d encounter holiday music and décor. It’s that time of year again. You’ve probably got enough on your plate as it is, so let us…

November 14, 2016

Content Marketing, Digital Marketing, General, Industry, Lead Generation

The Hot, New Innovation that’s Rocking the B2B Marketing Industry

For a long time, B2B marketers have primarily focused on generating as many leads as possible. This lead-based approach is predicated on a priority-based sales and marketing model that treats all leads as just another business to…

November 11, 2016

Inbound Marketing, Industry

How to Calculate ROI: a Guide for Marketers

So you know what return of investment (ROI) is, and why it’s important to your business. But it’s impossible to evaluate the success of your marketing plan unless you know how to calculate ROI. (more…)

November 9, 2016

BlogBites, Digital Marketing, General

How to Take Better Pictures with Your Smartphone

“It’s not the camera, it’s the photographer,” says the photographer with $10k worth of camera equipment. Are they right? (more…)

November 9, 2016

Branding, Industry, Video Marketing, YouTube

How Branding on YouTube Can Boost Your Businesses

Typically, when you think of a company’s online presence, social media networks like Twitter and Facebook often come to mind. However, video has become one of the most effective forms of content for businesses. So it’s no surprise…

November 7, 2016

Branding,

How to Build a Brand using the Power of Social Media

It’s no secret that social media is the place to build a brand these days. Today, more than 90 percent of retail brands post on social networks, like Facebook and Twitter, but many of them squander the…

November 4, 2016

Advertising, Branding, General, Industry, Lead Generation

The Definitive Handbook for Hosting Effective Business Events

No matter the industry, successful companies’ main objectives always include positive brand promotion and increased lead generation. In a world where an online presence is paramount, some businesses are also choosing to supplement their digital marketing campaigns…

Why and When Should I use Gated Content for Lead Generation?

Real World Customer Retention Strategies that Actually Work

Don’t Let your Content Strategy Get Stuck in a Niche

7 Holiday Business Trends Every Marketer Needs to Know

The Hot, New Innovation that’s Rocking the B2B Marketing Industry

How to Calculate ROI: a Guide for Marketers

How to Take Better Pictures with Your Smartphone

How Branding on YouTube Can Boost Your Businesses

The Definitive Handbook for Hosting Effective Business Events

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