Online Marketing News Blog

May 11, 2016

Fat Guy Media vs. Fat Boy Media

Here at Fat Guy Media, we identify as a lot of different things. We’re inbound marketers, web designers, food lovers, sports fans—the list goes on. One thing we’re not, though, is Fat Boy Media. And, while there’s…

May 10, 2016

Content Marketing, Search Engine Optimization

SEO Tips and Tricks to Avoid at All Costs

In the battle to climb search engine results pages, some websites fight dirty. But, quick and cheap strategies, like black hat SEO tips and tricks, don’t pay off in the long run. Learn what to avoid when…

May 7, 2016

Advertising, Digital Marketing

Are NBA Jersey Ads the Next Sports Marketing Trend?

Carmelo Anthony, Kristaps Porzingis and the rest of the New York Knicks will soon become running, shooting, dunking billboards after the National Basketball Association recently approved corporate sponsorship on its jerseys. This new sports marketing trend allows…

May 4, 2016

BlogBites, Blogging, Content Marketing

How to Write a Blog for Business

Writing a blog for business doesn’t really seem all that hard. You just write, right? Wrong. There’s much more to writing a blog than incoherently throwing your thoughts into a word processor and posting it to the…

May 3, 2016

Digital Marketing, Inbound Marketing

How to Scale a Marketing Campaign

Smart marketing managers know that a profitable marketing campaign is a beginning not an end, because campaigns can always be scaled in size and scope. With these simple, proven strategies, you can create a road map that grows…

April 29, 2016

General

4 Undeniable Benefits of Content Management Systems

Developing and handling a website is not the easiest task in the world, even for web design experts like us. However, there are glorious pieces of software out there that make website operation easier. They are known…

April 27, 2016

Digital Marketing, Geo Marketing

Geofencing, a Hi-Tech Way to Attract Nearby Shoppers

As a business owner, you are always looking for newer and more successful ways to reach potential customers. You may have already tried options like updated signage or flash sales, but these methods can be ineffective, impersonal…

April 25, 2016

Digital Marketing

Effective Marketing Strategies that Increase Your Contact List

Marketing has become a crucial tool for businesses. At the most basic level, effective marketing strategies spread awareness and motivate people. If you’re trying to grow your company’s contact list, or simply increase its visibility, these strategies…

April 22, 2016

General

Get Visual with these Video Marketing Tips

A solid video marketing strategy can do a lot to establish your brand as a trustworthy one. Well-executed video looks sharp and provides easy-to-consume content for your viewers. Before you start producing videos of your own, brush…

April 20, 2016

Advertising

Media Buying 101: A Fat Guy Academy Course

Media buying is an important aspect of digital marketing, which not everyone fully understands. Although it requires an initial investment, media buying can bring in significant traffic and revenue for your business. In media buying 101, we’ll…