Online Marketing News Blog

April 20, 2016

Media Buying 101: A Fat Guy Academy Course

Media buying is an important aspect of digital marketing, which not everyone fully understands. Although it requires an initial investment, media buying can bring in significant traffic and revenue for your business. In media buying 101, we’ll…

April 18, 2016

Digital Marketing, Inbound Marketing, Lead Generation

A Beginners Guide to Marketing Conversion Rates

Inbound marketing is a proven method for increasing businesses’ visitors, leads and customers. Through a process of attraction, visitors become new sales prospects. By monitoring conversion rates, you can track and improve your marketing campaigns. (more…)

April 15, 2016

General

B2B Marketing Tactics to Succeed in the Digital Age

Marketing to another business, is of course, different from marketing to a consumer. Businesses are focused on increasing their profits, while consumers often seek to buy products and services based on emotion (when they’re happy, sad, hungry,…

April 13, 2016

Why it’s Time to Reevaluate Your Social Media Strategy

Social media is now a top destination for instant updates on everything from friends to politics to sports. As more businesses are taking advantage of the opportunity to promote there, an outdated social media strategy has become…

April 11, 2016

Digital Marketing, Industry

B2B vs B2C: A Marketing Comparison

When you start a business, it’s critical to understand the differences between marketing to another business and marketing to a customer, also known as B2B vs B2C. Strategies that work with one group are not likely to…

April 8, 2016

Advertising, Email Marketing, Lead Generation, Search Engine Optimization,

How to Promote an Event from Start to Finish

If you’ve never promoted one of your events before, you may be missing a golden opportunity to raise awareness about your organization. By including tactics like social media check-ins or email marketing, it’s possible to make your…

April 6, 2016

Advertising

Local Mobile Advertising Tips for Businesses

Local Mobile Advertising Tips for Businesses Your potential local customer base relies heavily on smartphones to guide their decisions. Google found 91 percent of surveyed smartphone owners use local search to learn business information such as locations,…

April 4, 2016

Digital Marketing, Inbound Marketing,

5 Really Simple ROI Tracking Tips

One of the most important steps in implementing a new marketing campaign is tracking the success of your efforts. You need to know your return on investment (ROI) to make sure you’re making the most of your…

April 1, 2016

Industry, Long Island, Web Design

Long Island Web Design: Stay Competitive in the Local Market

Long Island is a booming business hub. No matter which field you’re in, it’s likely that there are several businesses similar to yours within a 20-minute drive. On Long Island, it’s not enough just to have a…

March 31, 2016

Digital Marketing, Long Island

Fat Guy Media Kicks off Spring of Team Building Games

The Fat Guy Media staff recently began their first series of team building games with a spirited co-ed soccer match. (more…)

Media Buying 101: A Fat Guy Academy Course

A Beginners Guide to Marketing Conversion Rates

B2B Marketing Tactics to Succeed in the Digital Age

B2B vs B2C: A Marketing Comparison

Local Mobile Advertising Tips for Businesses

Long Island Web Design: Stay Competitive in the Local Market

Fat Guy Media Kicks off Spring of Team Building Games

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