Online Marketing News Blog

September 4, 2015

Advertising, Google, Industry, Rebranding

The Birth of Alphabet: Google Rebranding

You’re sure to have heard about and seen Google’s newest look. The Google logo we’ve known and loved for so long has revamped itself to fit its new parent company, Alphabet. Google founders, Larry Page and Sergey…

September 3, 2015

Industry, Web Design

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Account Management Best Practices to Keep Clients Happy

What is Account Management? The purpose of account management is to provide outstanding customer service and to keep projects running as smoothly as possible. For example, at Fat Guy Media we have a team of creative, web…

August 31, 2015

General

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What Makes a Great Logo, Great?

Just like McDonald’s golden arches, a great logo creates an immediately recognizable impression of a brand. But, what makes a great logo, great? (more…)

August 28, 2015

Content Marketing, Digital Marketing, Inbound Marketing

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The Importance of Tracking Your Marketing Conversion Rate

What is a Marketing Conversion Rate? A marketing conversion rate is defined as the percentage of visitors who take a desired action. Every company has specific actions that they want their visitors to take, such as filling…

August 27, 2015

Advertising, Industry

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Mobile Advertising Companies Reach On-the-Go Audiences

Everywhere you look, people are searching, talking and texting on their smart phones. Since nearly two-thirds of New Yorkers have an Internet-ready mobile device today, now is the right time to begin targeting this on-the-go audience by…

Identify Your Target Audience With These Helpful Tips

August 24, 2015

BlogBites, Digital Marketing, Inbound Marketing, Industry

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Identify Your Target Audience With These Helpful Tips

When it comes to marketing, your goal is to generate business for your company. The first step in effectively reaching your potential customers is making sure that you fully research them inside and out. Without an in-depth…

August 21, 2015

Inbound Marketing

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How a Competitive Analysis Helps a Marketing Strategy

You’re gung-ho about upping your company’s marketing strategy but are running out of ideas to help improve it. So, why not branch outside of what your own company is doing? In addition to your company, look at…

August 19, 2015

Industry, Responsive Web Design, Search Engine Optimization, Web Design

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Never Go Hungry with Restaurant Web Design

If you’re a restaurant owner, you may have the best food in town, but still not get the business you deserve if your website is not well-designed. You may not realize it, but the fact of the…

August 17, 2015

Advertising, Industry, Long Island

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How TV Commercials Capture Your Target Audience

Advertising on television is one of the most popular ways to reach your core audience. Unlike other traditional advertising mediums, TV commercials are able convey your message in a unique way. Learn more about the advantages of…

August 14, 2015

Email Marketing

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What to Look for When Hiring an Email Marketing Agency

With increased competition for customers’ fleeting attention spans, companies that have slick email marketing campaigns can rise above the rest. However, not every email marketing agency is cut from the same cloth. Agencies that provide value to…

The Birth of Alphabet: Google Rebranding

Account Management Best Practices to Keep Clients Happy

What Makes a Great Logo, Great?

The Importance of Tracking Your Marketing Conversion Rate

Mobile Advertising Companies Reach On-the-Go Audiences

Identify Your Target Audience With These Helpful Tips

How a Competitive Analysis Helps a Marketing Strategy

Never Go Hungry with Restaurant Web Design

How TV Commercials Capture Your Target Audience

What to Look for When Hiring an Email Marketing Agency

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