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What Makes a Great Logo, Great?
Just like McDonald’s golden arches, a great logo creates an immediately recognizable impression of a brand. But, what makes a great logo, great? (more…)
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The Importance of Tracking Your Marketing Conversion Rate
What is a Marketing Conversion Rate? A marketing conversion rate is defined as the percentage of visitors who take a desired action. Every company has specific actions that they want their visitors to take, such as filling…
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Mobile Advertising Companies Reach On-the-Go Audiences
Everywhere you look, people are searching, talking and texting on their smart phones. Since nearly two-thirds of New Yorkers have an Internet-ready mobile device today, now is the right time to begin targeting this on-the-go audience by…
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Identify Your Target Audience With These Helpful Tips
When it comes to marketing, your goal is to generate business for your company. The first step in effectively reaching your potential customers is making sure that you fully research them inside and out. Without an in-depth…
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How a Competitive Analysis Helps a Marketing Strategy
You’re gung-ho about upping your company’s marketing strategy but are running out of ideas to help improve it. So, why not branch outside of what your own company is doing? In addition to your company, look at…
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Never Go Hungry with Restaurant Web Design
If you’re a restaurant owner, you may have the best food in town, but still not get the business you deserve if your website is not well-designed. You may not realize it, but the fact of the…
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How TV Commercials Capture Your Target Audience
Advertising on television is one of the most popular ways to reach your core audience. Unlike other traditional advertising mediums, TV commercials are able convey your message in a unique way. Learn more about the advantages of…
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What to Look for When Hiring an Email Marketing Agency
With increased competition for customers’ fleeting attention spans, companies that have slick email marketing campaigns can rise above the rest. However, not every email marketing agency is cut from the same cloth. Agencies that provide value to…
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Pinpoint your SEO Strategy with a Great Keyword Tool
Without a keyword tool, trying to optimize your website for search engines (SEO) is just a shot in the dark. However, an effective keyword tool can transform you from a blind bat to an SEO sharpshooter. Where…
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Stand Out by Advertising with Outdoor Business Signs
Spotlight your brand or company by advertising with outdoor business signs. This is a popular alternative to billboards, and it’s a unique way to shine amongst your competition and leave lasting impressions on your audience. If your business…
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