Online Marketing News Blog

May 22, 2015

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LinkedIn for Business | Best Practices

It might be the most overlooked social media network out there, but LinkedIn has the potential to boost lead generation rates beyond what you might expect on more popular networks like Facebook and Twitter. Why’s that? While…

May 20, 2015

Industry

No Comments

Professional Social Networking That Isn’t a Chore

We all know there is more than one way to cook an egg, so why are you relying on one website for professional social networking? Aside from the tried-and-true LinkedIn, using the social media juggernauts Twitter, Facebook…

May 19, 2015

Inbound Marketing, Industry,

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Heat Up Your Social Media Restaurant Marketing Plan

Increase awareness about your restaurant by adding social media to your marketing mix. The best way to promote your product(s) these days is through visual content, which if done correctly, will generate user engagement. First, make sure…

May 15, 2015

General, Geo Marketing,

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What is Foursquare? And, Why Do We Need It?

Saavy digital consumers juggle multiple social media networks, each for a different reason. We are all familiar with Facebook, Twitter and LinkedIn, but digital insiders speak to the power of a lesser-known location app, Foursquare. But, what…

May 13, 2015

Blogging, Email Marketing, Inbound Marketing,

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Inbound Marketing Strategies 101

Is it possible to get your product or service to sell itself? Yes, as long as you attract the right traffic to your site, which would be your buyer personas. This can be completed successfully if you…

May 12, 2015

Search Engine Optimization, Web Design

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Finding the Right Long Island Web Design Company

You’ve made the decision to begin building your company’s website, but where do you start? Many small business owners face this challenge. Should I attempt it myself? Should I find a web design company? How do I…

May 11, 2015

Responsive Web Design

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Mobilegeddon: Are You Mobile Ready?

For those of you pouring through Mobilegeddon posts, readying your checklists and wondering if and when your website will suddenly implode because of a sudden, unavoidable, mobile-apocalypse, pro tip; stop worrying. Chances are you’ve probably done your…

May 7, 2015

Snapchat, ,

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QR Codes Make a Comeback with Snapchat Update

What is Snapchat? To recap our previous blog, Snapchat is a real-time app that allows you to send photos, text and video messages to friends. You can either send “snaps” or “my story” to friends and followers.…

May 6, 2015

Facebook, Inbound Marketing, Instagram, , , Twitter

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Lizards Score with Social Media for Sports Teams

The New York Lizards are a top ranking Major League Lacrosse team residing at the James M. Shuart Stadium at Hofstra University in Hempstead, but that’s not the only thing they’re good at. With 14 regular season…

May 5, 2015

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Quick Tips to Spend Less on PPC Today

Pay per click marketing is a popular, effective way to gain new and different website visitors. But what advertisers soon learn is that they can receive high advertising costs, since search engines do not offer a flat…

Professional Social Networking That Isn’t a Chore

Finding the Right Long Island Web Design Company

Mobilegeddon: Are You Mobile Ready?

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