Online Marketing News Blog

May 7, 2015

QR Codes Make a Comeback with Snapchat Update

What is Snapchat? To recap our previous blog, Snapchat is a real-time app that allows you to send photos, text and video messages to friends. You can either send “snaps” or “my story” to friends and followers.…

May 6, 2015

Facebook, Inbound Marketing, Instagram, , , Twitter

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Lizards Score with Social Media for Sports Teams

The New York Lizards are a top ranking Major League Lacrosse team residing at the James M. Shuart Stadium at Hofstra University in Hempstead, but that’s not the only thing they’re good at. With 14 regular season…

May 5, 2015

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Quick Tips to Spend Less on PPC Today

Pay per click marketing is a popular, effective way to gain new and different website visitors. But what advertisers soon learn is that they can receive high advertising costs, since search engines do not offer a flat…

May 2, 2015

Blogging, Digital Marketing, Email Marketing, Inbound Marketing, Industry,

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Your Guide to Digital Marketing for Accountants

Everyone seems to be on the Internet. No matter the company, they probably have a website, a few social media accounts and a blog. So why don’t you? Digital marketing for accountants is just as necessary as…

April 30, 2015

Content Marketing, Inbound Marketing,

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Long Island Marketing | Content vs Propaganda

Berlin, 1936 – Waves of heat rose to greet the lithe limbs of athletes, exhausted from exertion, as they awaited the gunshot that would signal the next 100 meters. When it went off, one man would single-handedly…

April 27, 2015

Content Marketing, Inbound Marketing, Industry

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Attracting vs Interrupting: The Great Marketing Debate

In the same spirit as the old saying, “you can catch more flies with honey…,” inbound marketing can increase return on investment at a greater rate than traditional marketing. Informative, educational content can attract a captive audience…

April 24, 2015

Inbound Marketing, Instagram,

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Instagram Marketing | Climbing the Social Media Mountain

Jumping into social media marketing without the proper knowledge and tools can be a bit like arriving at the foot of Mount Everest with no equipment and no training. Let’s just say it probably won’t go well.…

April 22, 2015

Industry, ,

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Promoting on Social Media: Share the Benefits

Like a nervous groom, many companies have cold feet when it comes to immersing themselves in social media. However, like marriage, the benefits of promoting on social media far outweigh the costs. (more…)

April 20, 2015

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How to Connect with Customers

Running a company isn’t easy. So to make it easier, learn what you can do to maintain one of the most important aspects of your company: your customers. Customers equal the ultimate success of your business and…

April 17, 2015

Industry, Snapchat, ,

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‘Should I Be Looking into Snapchat Marketing?’

Absolutely! While Snapchat is not the biggest social media channel to emerge, it can still be used as a successful social media marketing campaign. Big and small businesses have taken to the social platform and are posting…

Attracting vs Interrupting: The Great Marketing Debate

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