Online Marketing News Blog

January 16, 2015

Using LinkedIn for Business Marketing

Against common stereotypes, LinkedIn is not only for the young adult looking to step into the job market or the already established professional looking for a career switch. LinkedIn for business is becoming one of the most…

January 9, 2015

Facebook, Instagram, LinkedIn, , Twitter

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What we learned about Social Media Marketing in 2014

Like many good things, finding the tools and channels to run your perfect social media marketing campaign is a trial and error process. In a world of constantly evolving technology, new apps and programs are released daily.…

December 31, 2014

Facebook, Inbound Marketing,

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How to Get Facebook Likes

Facebook has become a hub for brands to promote themselves with one common goal, driving business. Whether your team is looking to boost online sales, promote in-store event, raise awareness of your product or to inform people…

December 26, 2014

Content Marketing, General, Inbound Marketing

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Why Is Context Queen?

You know that content is king and with every king comes a supporting queen. So, who is that queen? Context, and as the Queen she protects that throne very well. Context is used when you speak in…

December 22, 2014

Content Marketing, General, Inbound Marketing

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How Will You Benefit from Creating Buyer Personas?

Creating buyer personas is the first and most important step you should take when marketing your company. It lays the foundation for your target audience, content and distribution. Through buyer personas, your company will be able to…

December 19, 2014

Content Marketing, Digital Marketing, Inbound Marketing

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Why is Content King?

The Internet has drastically changed the way we go about marketing. People search online with specific goals in mind. They type in a keyword and expect the search engine to generate websites with the exact answers they…

December 18, 2014

, Twitter

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Generating Leads from Twitter: 8 Steps to Success

Twitter is a great place to connect with friends, find out when your favorite artist is dropping their next album, or to complain to that restaurant who ruined your dinner last night. But when you’re trying to…

December 16, 2014

Inbound Marketing

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What is a Call-to-Action

I’m sure you came across a Call-to-Action once or twice, and might have clicked on it without knowing what it actually was. Have you realized what that Call-to-Action is doing? A Call-to-Action is a gateway between someone…

December 15, 2014

Search Engine Optimization

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Search Engine Optimization for Insurance Companies

People are constantly searching on the internet. So, it is ideal that your company gets picked up on the first few pages. It’s not just about the search engines, it’s about the people. The people are just…

December 11, 2014

General

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Email Marketing for Lead Generation

You might think that email marketing is obsolete with social media taking over, but it’s not! People still use email on a regular basis, so why would you not take advantage of that when marketing your company?…

Why Is Context Queen?

How Will You Benefit from Creating Buyer Personas?

Why is Content King?

What is a Call-to-Action

Search Engine Optimization for Insurance Companies

Email Marketing for Lead Generation

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