Online Marketing News Blog

July 12, 2017

How Marketing and Advertising are Different

Although they have different meanings, the terms marketing and advertising are often used interchangeably. As marketing industry professionals, this is troubling to us. It’s hard for agencies and clients to communicate when there’s some confusion as to…

July 10, 2017

Blogging, Industry

A Business Owner’s Guide to Starting a Blog

Contrary to what some may think, today’s business blogs bear little resemblance to the original online diaries published in the late 1990s. Blogging has evolved into a common marketing strategy many companies use to increase brand recognition…

July 7, 2017

Web Design

How to Design a Website: the Process from Start to Finish

Due to the nature of consumer buying behaviors, it’s not easy to design a website these days. It must be informative, mobile-responsive, load fast and properly reflect your brand. Whether you try to do it on your…

July 5, 2017

Facebook,

Facebook Marketing Ideas Guaranteed to get you More Likes

The biggest mistake you can make in Facebook marketing is talking at your audience. Instead, encourage followers to participate in an ongoing conversation. It’s a strategy that is guaranteed to increase ‘Likes’ and comments on the posts…

June 29, 2017

General, Industry, Long Island

Bethpage FCU’s Best of LI: What is It & How to Get Nominated

For over 10 years, the Best of Long Island awards, which are now presented by the Bethpage Federal Credit Union, honor Nassau and Suffolk’s top-rated businesses, organizations and tons of other unique categories. The great thing about…

June 26, 2017

Facebook, ,

Facebook Live: the Ultimate Social Media Livestream Tool

Ever since Twitter acquired Periscope back in 2015, livestreaming via social media has become increasingly popular, especially for businesses. This comes as no surprise considering the exceptional branding opportunity live video provides. However, not all social media…

June 23, 2017

Blogging, Search Engine Optimization, Web Design

Optimizing a WordPress Blog by Mastering your SEO Efforts

Throughout the past few years, WordPress has emerged as the premier blogging and website building platform for both individuals and businesses. Unlike comparable sites, WordPress has unparalleled SEO compatibility, which will help you ensure your content always…

how to use hashtags for each social channel

June 21, 2017

Facebook, Instagram, LinkedIn, , , Twitter

How to Use Hashtags the Right Way

Almost everyone knows what hashtags are by. Those little # signs you see all over social media are used to index content so users can find it more easily (we’re suckers for the #foodbeast tag). But just…

June 19, 2017

Digital Marketing, Industry

5 Bananas Guerrilla Marketing Campaigns

Guerrilla marketing uses limited resources and unconventional tactics to create a sizable splash in a very public space. Although these branding campaigns may reach fewer people, guerrilla tactics often leave a lasting impression. Guerrilla marketing is popular…

June 16, 2017

Branding, Industry, Video Marketing

Long Island Video Production Teams: A Marketing Essential

If you own or work for a small business, it’s important that you market your brand and products as a way to attract leads and boost sales. Typically, small businesses have been using social media and email…

How Marketing and Advertising are Different

A Business Owner’s Guide to Starting a Blog

How to Design a Website: the Process from Start to Finish

Bethpage FCU’s Best of LI: What is It & How to Get Nominated

5 Bananas Guerrilla Marketing Campaigns

Long Island Video Production Teams: A Marketing Essential

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