Online Marketing News Blog

December 21, 2016

How Does the Facebook Algorithm Affect your Marketing Efforts?

The Facebook algorithm responsible for organizing users’ newsfeeds is notorious amongst marketers. It’s constantly changing, often leaving businesses that use it for promotion scratching their heads in confusion. Some marketers have even considered abandoning ship and neglecting…

December 19, 2016

Long Island, Search Engine Optimization

How you’ll Benefit from a Long Island SEO Strategy

Local search is an opportunity businesses can no longer ignore. Half of the two trillion yearly Google searches are now focused locally. Every day, these people look up business phone numbers, addresses and more online. If your…

December 16, 2016

Blogging, Digital Marketing, Inbound Marketing, Search Engine Optimization

Fat Guy Academy: Common Marketing Terms Defined

If you’re looking to get into the digital marketing industry, it’s important that you get the lingo down first. Make sure you know all the terms by consulting our comprehensive marketing terms glossary. (more…)

December 14, 2016

Why your Social Media Marketing Strategy isn’t Really Working

If your business uses social media to generate leads, you know how hard it can be to get the results you desire. Sometimes, it may seem impossible to build a large audience that likes and shares your…

December 12, 2016

Email Marketing, General, Inbound Marketing, Lead Generation

Putting an End to a High Email Bounce Rate

Any digital marketer will tell you that high bounce rates can cripple a good email campaign. When your message isn’t delivered to your contacts, the purpose of your entire campaign is lost. In order to make sure…

December 9, 2016

General

The 5 Deadly Google AdWords Errors that Kill Campaigns

Businesses nowadays would be foolish not to allocate at least a small portion of their marketing budget to Google AdWords. The pay-per-click system allows your business to gain more website traffic via highly targeted advertisements. However, using…

December 7, 2016

Branding, Inbound Marketing, Industry, Sales

How to Use Branding Strategy to Stand Out from the Crowd

Today’s industries consist of tons of companies, each looking to establish a brand identity. If your business is looking to elevate their standing amongst their competitors, it’s important to come up with a concrete branding strategy that…

December 5, 2016

Blogging, Content Marketing,

3 Reasons Why We Can’t Live without a Content Calendar

Content marketers are always searching for the right strategy. To do what they do best, they require a plan of attack. That’s why it surprises us many marketers live by the seat of their pants without a…

December 2, 2016

Content Marketing, Inbound Marketing

Digital Marketing Plan Ideas that Don’t Suck

It’s easy to fall back on the same old, familiar ideas when creating your digital marketing plan each month. But without updating your strategy and tactics, it’s difficult to change results much. If you want to significantly…

November 25, 2016

Advertising

Why You Should Get Involved with Mobile App Advertising

Consumers spend a remarkable amount of time using mobile phone apps. That means businesses can no longer afford to concentrate solely on mobile web ads. Mobile app advertising is one of the top up and coming mediums…

How you’ll Benefit from a Long Island SEO Strategy

Fat Guy Academy: Common Marketing Terms Defined

Putting an End to a High Email Bounce Rate

The 5 Deadly Google AdWords Errors that Kill Campaigns

How to Use Branding Strategy to Stand Out from the Crowd

Why You Should Get Involved with Mobile App Advertising

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