How Can Marketing Automation Help Grow a Business?
Businesses of all industries and sizes encounter pain points when it comes to marketing. One of the best ways to ease that pain is by implementing a marketing automation system. (more…)
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5 Ways to Build Website Trust
There is more to attracting web visitors than meets the eye. An attention-grabbing slider image may not produce repeat traffic if potential customers don’t believe what they see and read. Very often, intangible factors, like website trust,…
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Facebook Live Ideas for Businesses to Mix Up Their Content
A few months ago, Facebook Live was introduced. It’s exactly what it sounds like: a livestreaming feature, made by Facebook. Being the social media connoisseurs we are, we wrote a blog on how to use it. However,…
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The Latest and Greatest in Video Marketing
As content marketing increasingly becomes the industry standard, there is a push towards visual marketing specifically. That includes pictures, videos and GIFs. By the year 2019, it’s estimated that over 80 percent of all internet traffic will…
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The Official Guide to Facebook Branding for Businesses
In recent years, Facebook users have been faced with new developments in the platform’s interface and approach to advertising. Due to the meteoric boom of digital marketing, social media has become the primary source for brands to…
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LinkedIn Profile Tips: 6 Publishing Mistakes to Avoid
Publishing long-form posts through LinkedIn is one of the best ways to promote your business to a professional audience. But great marketing is usually preceded by several mistakes. With these LinkedIn profile tips for publishing, you can…
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Why your Marketing Budget should include Bing Ads
If you are planning to launch an online advertising campaign, excluding one-third of consumers probably wouldn’t be one of your goals. But’s that’s what happens to marketers who choose not to use Bings Ads in combination with…
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Why Taking Risks in Brand Messaging is a Good Bet
It isn’t always better to be safe than sorry when creating brand messaging. Every day businesses attract positive attention to themselves by taking chances. If your social media interaction has fallen flat, edgier content could be the answer…
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Digital Marketing Best Practices for Every Type of Company
If you’re looking to take your company to the next level, perhaps an approach in digital marketing might be right for you. This fairly new innovation has transformed the ways that businesses operate. If you’re looking to…
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How to Maximize ROI with A/B Testing on Facebook
Advertising on Facebook is one of the best ways to harness the power of social media for business. But a lot of hard work goes into creating a Facebook ad, and the best practices for advertising typically…
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