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Facebook branding
September 17, 2016
Branding, Content Marketing, Facebook, Industry, Social Media

The Official Guide to Facebook Branding for Businesses

In recent years, Facebook users have been faced with new developments in the platform’s interface and approach to advertising. Due to the meteoric boom of digital marketing, social media has become the primary source for brands to…
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LinkedIn profile tips
September 15, 2016
LinkedIn, Social Media, Social Media Marketing

LinkedIn Profile Tips: 6 Publishing Mistakes to Avoid

Publishing long-form posts through LinkedIn is one of the best ways to promote your business to a professional audience. But great marketing is usually preceded by several mistakes. With these LinkedIn profile tips for publishing, you can…
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bing ads
September 13, 2016
Digital Marketing, Search Engine Optimization

Why your Marketing Budget should include Bing Ads

If you are planning to launch an online advertising campaign, excluding one-third of consumers probably wouldn’t be one of your goals. But’s that’s what happens to marketers who choose not to use Bings Ads in combination with…
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brand messaging
September 10, 2016
Branding, Content Marketing, Digital Marketing, Inbound Marketing, Social Media Marketing

Why Taking Risks in Brand Messaging is a Good Bet

It isn’t always better to be safe than sorry when creating brand messaging. Every day businesses attract positive attention to themselves by taking chances. If your social media interaction has fallen flat, edgier content could be the answer…
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Digital Marketing Best Practices
September 9, 2016
Blogging, Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing

Digital Marketing Best Practices for Every Type of Company

If you’re looking to take your company to the next level, perhaps an approach in digital marketing might be right for you. This fairly new innovation has transformed the ways that businesses operate. If you’re looking to…
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a/b testing
September 8, 2016
Advertising, Social Media, Social Media Marketing

How to Maximize ROI with A/B Testing on Facebook

Advertising on Facebook is one of the best ways to harness the power of social media for business. But a lot of hard work goes into creating a Facebook ad, and the best practices for advertising typically…
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Facebook for business
September 1, 2016
Facebook, General, Industry, Social Media, Social Media Marketing

How to Use Facebook for Business

Twitter, LinkedIn, Instagram and all the other social media platforms are great, but Facebook remains the most popular. With that being said, learning how to use Facebook for business is one of the easiest ways to build…
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An Experts Approach on How to Write a Blog Post
August 31, 2016
BlogBites, Blogging, Lead Generation

An Expert’s Approach on How to Write a Blog Post

One of the biggest goals for inbound marketing involves producing relevant content for your target audience to consume. The most popular way that businesses can do this is through carefully written blog posts. If you aren’t already…
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A/B Testing
August 29, 2016
Digital Marketing, Email Marketing, Inbound Marketing, Web Design

What is A/B Testing, and how does it Work?

Business owners often wonder why their marketing efforts have proven to be ineffective (or unsuccessful). But they have no idea what the problem is or how they can fix it. Rather than making changes through guesswork, A/B…
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Google AdWords
August 27, 2016
Advertising, Google

Why You Should Be Advertising with Google AdWords

There’s a reason why “Google it” has entered our universe as the go-to phrase for looking anything up on the internet. It’s how prospective customers come across products, services, and businesses for which they eventually might become…
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