Online Marketing News Blog

June 7, 2016

What is Contextual Marketing, and what are its Benefits?

Contextual marketing is a personalized and relevant type of marketing that enhances the customer’s experience. This is executed using a customer’s current situation as a way to inform a messaging and contact strategy. Essentially, it’s all about…

Instagram Analytics For Business What You Need to Know

June 3, 2016

BlogBites, Digital Marketing, Industry, Instagram, ,

Instagram Analytics For Business: What You Need to Know

Instagram has become one of the top social media apps that businesses use as part of their digital marketing strategy to define their brand, post creative content, and interact with their consumers. Soon, Instagram will be rolling…

May 31, 2016

General, , , Twitter

How to Get More Twitter Followers: The Organic Way

You probably know by now that Twitter is a valuable resource for social media marketing. However, the process of building an engaged following is not the world’s easiest task—especially without the help of paid Twitter ads. In…

May 28, 2016

Advertising

Promotional Advertising: Is it Right for my Business?

Promotional advertising is a tool used to attract interest in a product or service through offering additional incentives for making a purchase. It can include incentives like coupons, temporary price reductions, promotional gifts or giveaways. Enticements like…

May 26, 2016

Digital Marketing, ,

Throwback Thursday: Old School Marketing Tactics

This Thursday, we’re going to hit a nostalgic nerve and show you some old school marketing tactics, and what makes them so effective. While a number of old school tactics are no longer relevant, some are still…

May 24, 2016

Digital Marketing, Email Marketing

5 List Building Strategies that Work Every Time

An email marketing database is a crucial business resource, but it must be continually maintained and updated to be effective. If your email list is decaying, these five list building strategies will help you gain new contacts.…

May 22, 2016

Branding

Instagram Rebrand Fails to Capture Followers’ Hearts

When Instagram recently retooled its logo, the ubiquitous photo-sharing app received a nearly unanimous round of boos from its faithful followers. The public outcry over the Instagram rebrand shines a light on how important logo design is…

May 21, 2016

Web Design

What is a Domain Name, and Why Does My Business Need One?

Everyone knows the Internet is a great resource for businesses. But, that’s just the tip of the iceberg. Our answers to basic questions like “what is a domain name” and “why does my business need one” will…

May 19, 2016

Pinterest, ,

How to Make the Most out of Pinterest’s Marketing Platform

If you think Facebook and Twitter are the only social media marketing sites that drive real engagement, it’s time to think again. Pinterest’s marketing platform allows for many similar promotional efforts to Facebook and Twitter, with arguably…

May 17, 2016

Content Marketing, Inbound Marketing, Search Engine Optimization

Why is SEO Important, and How does it Work?

It’s not enough to have a stunning website, because it can easily get lost amongst the clutter of more than a billion websites and counting worldwide. This is why businesses rely on search engine optimization (SEO). Why…

What is Contextual Marketing, and what are its Benefits?

Promotional Advertising: Is it Right for my Business?

Instagram Rebrand Fails to Capture Followers’ Hearts

What is a Domain Name, and Why Does My Business Need One?

Why is SEO Important, and How does it Work?

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