Online Marketing News Blog

May 28, 2016

Promotional Advertising: Is it Right for my Business?

Promotional advertising is a tool used to attract interest in a product or service through offering additional incentives for making a purchase. It can include incentives like coupons, temporary price reductions, promotional gifts or giveaways. Enticements like…

May 26, 2016

Digital Marketing, ,

Throwback Thursday: Old School Marketing Tactics

This Thursday, we’re going to hit a nostalgic nerve and show you some old school marketing tactics, and what makes them so effective. While a number of old school tactics are no longer relevant, some are still…

May 24, 2016

Digital Marketing, Email Marketing

5 List Building Strategies that Work Every Time

An email marketing database is a crucial business resource, but it must be continually maintained and updated to be effective. If your email list is decaying, these five list building strategies will help you gain new contacts.…

May 22, 2016

Branding

Instagram Rebrand Fails to Capture Followers’ Hearts

When Instagram recently retooled its logo, the ubiquitous photo-sharing app received a nearly unanimous round of boos from its faithful followers. The public outcry over the Instagram rebrand shines a light on how important logo design is…

May 21, 2016

Web Design

What is a Domain Name, and Why Does My Business Need One?

Everyone knows the Internet is a great resource for businesses. But, that’s just the tip of the iceberg. Our answers to basic questions like “what is a domain name” and “why does my business need one” will…

May 19, 2016

Pinterest, ,

How to Make the Most out of Pinterest’s Marketing Platform

If you think Facebook and Twitter are the only social media marketing sites that drive real engagement, it’s time to think again. Pinterest’s marketing platform allows for many similar promotional efforts to Facebook and Twitter, with arguably…

May 17, 2016

Content Marketing, Inbound Marketing, Search Engine Optimization

Why is SEO Important, and How does it Work?

It’s not enough to have a stunning website, because it can easily get lost amongst the clutter of more than a billion websites and counting worldwide. This is why businesses rely on search engine optimization (SEO). Why…

May 14, 2016

Digital Marketing, Web Design

What to Expect from Web and Graphic Design Companies

Periodically, companies come to the realization they need to invest in their image to keep pace with the competition. But, it can be tough to figure out what services would be the best fit. If you are…

May 12, 2016

General

How to Use Facebook Live for Business

Recently, Facebook rolled out its livestreaming feature. Like Periscope, Twitter’s livestreaming utility, it has strong potential in terms of marketing a business. In this blog post, we discuss how to set up Facebook Live and use it…

May 11, 2016

Branding, Long Island

Fat Guy Media vs. Fat Boy Media

Here at Fat Guy Media, we identify as a lot of different things. We’re inbound marketers, web designers, food lovers, sports fans—the list goes on. One thing we’re not, though, is Fat Boy Media. And, while there’s…

Promotional Advertising: Is it Right for my Business?

Instagram Rebrand Fails to Capture Followers’ Hearts

What is a Domain Name, and Why Does My Business Need One?

Why is SEO Important, and How does it Work?

What to Expect from Web and Graphic Design Companies

How to Use Facebook Live for Business

Fat Guy Media vs. Fat Boy Media

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