Online Marketing News Blog

June 14, 2016

Microsoft Expanding through LinkedIn Advertising

The big tech news of the day concerns Microsoft’s historic $26.2 billion purchase of LinkedIn. In recent years, Microsoft has begun to shift their focus towards becoming the premier cloud-computing service for the business world. LinkedIn, as…

June 14, 2016

Digital Marketing, Inbound Marketing

How to Use Market Research to Build Your Buyer Personas

Buyer personas, inbound marketing’s greatest tool, are fictional in nature, but their accuracy depends on real data. To keep personas up-to-date, it’s common to periodically conduct market research. (more…)

June 11, 2016

Content Marketing, Facebook, General,

What are Facebook Instant Articles?

Everyone loves to share articles on Facebook. It has become a way of life in this internet driven world. However, no matter how optimized an article may be for mobile access, there will always be some delay…

June 9, 2016

Content Marketing, Search Engine Optimization

4 Myths About Duplicate Content

For any business with a digital presence, the creation of fresh and relevant content is the lifeblood of marketing. But sometimes inspiration stagnates and content ideas become stale. Some people will tell you that having webpages with…

June 7, 2016

Digital Marketing, Inbound Marketing

What is Contextual Marketing, and what are its Benefits?

Contextual marketing is a personalized and relevant type of marketing that enhances the customer’s experience. This is executed using a customer’s current situation as a way to inform a messaging and contact strategy. Essentially, it’s all about…

Instagram Analytics For Business What You Need to Know

June 3, 2016

BlogBites, Digital Marketing, Industry, Instagram, ,

Instagram Analytics For Business: What You Need to Know

Instagram has become one of the top social media apps that businesses use as part of their digital marketing strategy to define their brand, post creative content, and interact with their consumers. Soon, Instagram will be rolling…

May 31, 2016

General, , , Twitter

How to Get More Twitter Followers: The Organic Way

You probably know by now that Twitter is a valuable resource for social media marketing. However, the process of building an engaged following is not the world’s easiest task—especially without the help of paid Twitter ads. In…

May 28, 2016

Advertising

Promotional Advertising: Is it Right for my Business?

Promotional advertising is a tool used to attract interest in a product or service through offering additional incentives for making a purchase. It can include incentives like coupons, temporary price reductions, promotional gifts or giveaways. Enticements like…

May 26, 2016

Digital Marketing, ,

Throwback Thursday: Old School Marketing Tactics

This Thursday, we’re going to hit a nostalgic nerve and show you some old school marketing tactics, and what makes them so effective. While a number of old school tactics are no longer relevant, some are still…

May 24, 2016

Digital Marketing, Email Marketing

5 List Building Strategies that Work Every Time

An email marketing database is a crucial business resource, but it must be continually maintained and updated to be effective. If your email list is decaying, these five list building strategies will help you gain new contacts.…

How to Use Market Research to Build Your Buyer Personas

4 Myths About Duplicate Content

What is Contextual Marketing, and what are its Benefits?

Promotional Advertising: Is it Right for my Business?

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