Online Marketing News Blog

June 6, 2015

Digital Marketing, Facebook, , , Twitter

Build Your Brand: HubSpot’s Social Media Monitoring Tools

Much like a contractor would be armed with an arsenal of tools to build a house, a marketer should have their own stash of social media monitoring tools not only to build their brand from the ground…

June 2, 2015

, , Twitter

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How Social Media Can Help Your Brand: #Callmecaitlyn

On Monday morning at 9:17 a.m., Caitlyn Jenner, formerly known as Bruce Jenner, sent a tweet from her new twitter account. This simple tweet amassed one million followers in just four hours and three minutes, resulting in…

June 2, 2015

Advertising, Digital Marketing, General, Google, , YouTube

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The New Generation of a Long Island Advertising Agency

It’s fair to say that marketing methods have made some fundamental shifts in recent years. One of those shifts has seen businesses focusing more of their efforts on building relationships and engagement and less on paid ad…

June 1, 2015

Advertising, Content Marketing, Digital Marketing, Inbound Marketing, Industry

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Grow Your Customer Base with Brand Positioning

When someone mentions McDonald’s, the image of a Big Mac may immediately pop into your mind. As a result of brand positioning, the core images and messages of the world’s most valuable brands break through the competitive…

May 27, 2015

Advertising, , , YouTube

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Gain Exposure with YouTube Video Advertising

With over one billion views per day, YouTube is one of the most effective social media platforms. With YouTube video advertising, your company or brand has the ability to reach the right audience at the right time. (more…)

May 26, 2015

Content Marketing, Google, Inbound Marketing

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Google Partners Offers Clients Rich Experience and Expertise

A combination of book smarts and street smarts is tough to beat. With Google Partners, clients can receive the best of both these worlds. A Google Partner certified agency, like Fat Guy Media, has all the resources,…

May 22, 2015

,

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LinkedIn for Business | Best Practices

It might be the most overlooked social media network out there, but LinkedIn has the potential to boost lead generation rates beyond what you might expect on more popular networks like Facebook and Twitter. Why’s that? While…

May 20, 2015

Industry

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Professional Social Networking That Isn’t a Chore

We all know there is more than one way to cook an egg, so why are you relying on one website for professional social networking? Aside from the tried-and-true LinkedIn, using the social media juggernauts Twitter, Facebook…

May 19, 2015

Inbound Marketing, Industry,

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Heat Up Your Social Media Restaurant Marketing Plan

Increase awareness about your restaurant by adding social media to your marketing mix. The best way to promote your product(s) these days is through visual content, which if done correctly, will generate user engagement. First, make sure…

May 15, 2015

General, Geo Marketing,

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What is Foursquare? And, Why Do We Need It?

Saavy digital consumers juggle multiple social media networks, each for a different reason. We are all familiar with Facebook, Twitter and LinkedIn, but digital insiders speak to the power of a lesser-known location app, Foursquare. But, what…

Grow Your Customer Base with Brand Positioning

Google Partners Offers Clients Rich Experience and Expertise

Professional Social Networking That Isn’t a Chore

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