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February 19, 2021
Branding, Content Marketing, Digital Marketing, How-To, Inbound Marketing, Social Media Marketing

What is User Generated Content?

User generated content (UGC) skyrocketed this past year, and it was fantastic news for brands. With customer-created content and photos, brands have been able to save tremendously on production costs. What was the cause of this upward…
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facebook news feed algorithm
February 16, 2021
Social Media Marketing

How the Facebook News Feed Algorithm Picks the Posts You See

At first glance, Facebook’s endless stream of content appears to be completely random and entirely disjointed. A cute photo of an old friend’s baby is followed by ads for Nike sneakers followed by a breaking news article…
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Super Bowl Commercials
February 12, 2021
Advertising

Fat Guy Media’s Favorite Super Bowl Commercials of 2021

While most of the spotlight was on the big game and The Weeknd’s halftime performance, this year’s Super Bowl featured a bunch of fun, new ads from the brands you love. So, whether you rooted for the…
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seo marketing
February 8, 2021
Content Marketing, Digital Marketing, How-To, Inbound Marketing, Responsive Web Design, Search Engine Optimization, Web Design

First in Search: Fundamentals of SEO Marketing

Every business should recognize by now that SEO matters. Think about the way that you search for a service. Whether it be a restaurant, auto shop, or dentist, you’re turning to Google to see what’s available to…
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marketing analytics
February 1, 2021
Digital Marketing

What Are Marketing Analytics? And Why Are They So Valuable?

Marketing in the age of the internet presents us with a world of possibilities. One of the biggest advantages of digital marketing is the mountains of measurable data readily available to everyone. But what exactly are these…
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Content Marketing Skills
January 25, 2021
Content Marketing

Must-Have Content Marketing Skills to Bring Your Marketing to the Next Level

It’s no secret that content marketing is one of the most important practices you can add to your everyday digital strategy. In the digital world we live in today, ensuring your content marketing skills are up to…
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2021 Marketing Trends
January 20, 2021
Digital Marketing

Important 2021 Marketing Trends to Keep an Eye on

With a new year upon us, so too are different marketing trends and advancements in the industry. One of the main reasons why this is happening is the craziness of the past year and our global pandemic.…
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January 19, 2021
Branding, Long Island, Social Media, Trending

How the Barstool Fund is Saving Local Businesses

Dave Portnoy has become one of the biggest names in media. He started out as an outspoken sports media personality and has progressed to an online celebrity through his well-known pizza review series. While some of his…
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January 6, 2021
Branding, Digital Marketing, Trending, Video Marketing, YouTube

Finding Closure to a Tough Year

2021 is finally here. While many struggles of last year persist, we are all ready to dump 2020. Saying goodbye and flipping the calendar gives us a renewed sense of optimism. Looking back, one of the strongest…
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December 23, 2020
Facebook, How-To, Lead Generation, Social Media Marketing

How to Create Your Own Facebook Sponsored Post

Over the last few years, you’ve likely noticed a difference in the posts you’re seeing when you log into Facebook. Sometimes it may seem like all of your friends are getting engaged, having babies, or going on…
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