Online Marketing News Blog

May 1, 2019

The Marketing Flywheel Updates the Sales Funnel Model

HubSpot CEO Brian Halligan has a fresh idea that is shaking up the sales, advertising and marketing industries all at once. His new “marketing flywheel” concept is a major update to the sales funnel model, which has…

April 26, 2019

Blogging

Blog Images 101: How to Choose the Right Pictures for Posts

When crafting blogs, choosing the right images can be a tricky process. You want to find an image that relates to the blog subject, while also staying true to your brand. Luckily, we here at Fat Guy…

April 24, 2019

Email Marketing

What is Drip Marketing? And, why is it so Effective?

One of the biggest challenges any business faces is nurturing potential customers into paying clients. Unfortunately, too many people disappear after that first contact. To solve this common problem, many companies use email drip marketing campaigns, which…

April 22, 2019

Web Design

Why Web Content is the Ultimate Tool for Lead Generation

When it comes to your brand’s website, good content is ultimately what’s going to set you apart from competitors. However, so many brands are still forgoing content altogether in lieu of highly-visual websites. While this is certainly…

April 19, 2019

Inbound Marketing

5 Legendary Marketers Whose Impact is Still Felt Today

Although digital marketing is new, the history of marketing is long and rich. From Plato to Steve Jobs, it is full of colorful characters and legendary marketers, who have made an indelible mark on the art and…

April 17, 2019

Branding

Why Brand Storytelling is an Important Part of Marketing

These days, brands commonly communicate with audiences across many different platforms. From websites and social media to blogs and email newsletters, brands are creating more dialogues with consumers than ever. Therefore, this presents a prime opportunity to…

April 15, 2019

Email Marketing

5 Email Best Practices that Deliver more Opens and Clicks

In 2019, email is still one of the top performing digital marketing channels. But, that doesn’t mean results come easy. To achieve a high rate of opens and clicks, follow these five email best practices. (more…)

April 12, 2019

Digital Marketing

Creative Easter Marketing Campaigns that We’ll Never Forget

With just over a week left until the big day, many brands are starting to ramp up their Easter marketing campaigns. That’s because, more than eggs, candy and pastels, Easter is also characterized by fun, festive commercials…

April 10, 2019

Advertising

How SEM Strategy is used to Maximize your Ad Spend

Although a lot of attention is paid to social media, SEM strategy is often the backbone of a digital marketing campaign. It places ads directly before motivated consumers who are considering making a purchase. With a solid…

April 8, 2019

What is Instagram TV, and Why are Brands Starting to Use It?

If you’ve ever scrolled through Instagram and wondered about the TV icon in the upper-right hand corner, you’ve come to the right place. In fact, that icon represents Instagram TV, otherwise known as IGTV, the social media…

The Marketing Flywheel Updates the Sales Funnel Model

Blog Images 101: How to Choose the Right Pictures for Posts

What is Drip Marketing? And, why is it so Effective?

Why Web Content is the Ultimate Tool for Lead Generation

5 Legendary Marketers Whose Impact is Still Felt Today

Why Brand Storytelling is an Important Part of Marketing

5 Email Best Practices that Deliver more Opens and Clicks

Creative Easter Marketing Campaigns that We’ll Never Forget

How SEM Strategy is used to Maximize your Ad Spend

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