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What Is A SERP?
To put it simply, SERP is a search engine results page. In other words, a page filled with websites and answers to what you have searched. You might be asking what a SERP looks like and it’s…
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Do I Need a Business Blog To Get More Leads?
Do I need a business blog? The short answer is: yes. If you’re looking to supersize your lead generation, then you’ll need to produce content consistently. It doesn’t matter if you have a website or if you’re…
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Business Podcasts for Beginners
In the last five years the number of monthly podcast listeners has tripled, according to Raw Voice. These 75 million monthly listeners are a vast audience that businesses can’t afford to ignore. Launching business podcasts allows your…
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Landing Page Best Practices You Can’t Ignore
What is a Landing Page? A landing page is single webpage that is separate from your website, which is designed to capture user data. According to Content Marketing Institute, “the goal is to get a consumer of…
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How to Create an eBook to Gain Leads
You write blogs and create interesting whitepapers and now you’re ready to create even more content offers. That’s where the ebook comes in. Not the kind of ebook you download on your Kindle, but when you create…
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Call-to-Action Tips: Recognizing the Dos and Don’ts
In content marketing, the call-to-action plays the pivotal role of guiding potential customers along inbound marketing’s buyer’s journey by using a digital button to call for an immediate action. If your CTAs are under-performing, there is a…
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How to Write a Whitepaper for Lead Generation
A whitepaper is vital to your marketing efforts, as it can be a powerful tool to increase leads and sales. The trick is to understand how to write a whitepaper that is comprised of compelling content and…
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The Birth of Alphabet: Google Rebranding
You’re sure to have heard about and seen Google’s newest look. The Google logo we’ve known and loved for so long has revamped itself to fit its new parent company, Alphabet. Google founders, Larry Page and Sergey…
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Account Management Best Practices to Keep Clients Happy
What is Account Management? The purpose of account management is to provide outstanding customer service and to keep projects running as smoothly as possible. For example, at Fat Guy Media we have a team of creative, web…
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What Makes a Great Logo, Great?
Just like McDonald’s golden arches, a great logo creates an immediately recognizable impression of a brand. But, what makes a great logo, great? (more…)
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